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27 Point Marketing Plan

The bottom line is this: we want to sell your home
1. For the most amount of money
2. In the shortest amount of time
3. With the least amount of hassle.

My “27-Step Home Selling Strategic Marketing Plan” to sell homes for sale is how we accomplish your goal.

Company Objectives

1. To expose your home for sale to the maximum number of interested and capable buyers;

2. To educate all interested prospects on the unique features and lifestyle benefits your home offers;

3. To help you get the highest possible sales price for your home;

4. To make the listing and sales process easy, convenient, and problem-free for you;

5. To educate and assist you in the most effective ways to present your home for the greatest buyer impression.

Marketing Plan Elements:

1. Submit your home listing for exposure to over 1000 active agents in the Multiple Listing Service system in CT and RI.

2. Present copies of your home listing to our company's active agents who, each day, work with interested and capable buyers;

3. Present you with professional advice on presenting your home to show exceptionally well, and sell for the greatest possible price;

4. Place your home on company tour schedule to be examined by agents working with motivated buyers;

5. To promote your home with targeted facebook ads

6. Create custom publicity flyers about your home for personal distribution to active agents in the community;

7. Create a custom flyer of features and lifestyle benefits of your home for use by cooperating agents showing your home;

8. Create a custom “listing notes” to be placed in your home for buyers to reference home features, lot, utility, and tax information, neighborhood benefits, shopping, medical, and other buyer benefits;

9. Maximize showing exposure through professional signage;

10. Promote your home to the public through Open Houses;

11. Promote your home by distributing flyers, brochures, and making personal announcements at networking meetings;

12. Educate you and potential buyers on the numerous methods of financing the purchase of your home;

13. Suggest constructive changes to your home to make it more appealing, and a sale more likely, to interested buyers;

14. Send a personalized postcard to residents in your neighborhood promoting the features and lifestyle benefits of your home;

15. Personally notify your neighbors about your home, neighborhood benefits, and their knowledge of potential buyers;

16. Keep you educated and up-to-date on listing and selling market conditions in your area;

17. Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.

18. Promote your home at our first time buyers seminars;

19. Track all home showing agents and public using special sign-in sheets;

20. Follow-up on all agents who have shown your home to answer questions, and further motivate buyer interest;

21. Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase;

22. Represent you in contract negotiations with buyers to help generate the highest selling price for your home;

23. Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing;

24. Promote your home in my Real Estate Market Reports;

25. Promote your home on our listings in YAHOOHOMES, HOUZZ, REALTOR, TRULIA, ZILLOW and and many more

26. LinkedIn: *

27. Facebook: Bridget Morrissey Realtor page